It is generally accepted that acquiring new customers takes a lot of time and effort. Also, many would agree that acquiring new customers is much more expensive than retaining existing ones.

When a business is new to a market, focusing on acquiring new customers would be a natural choice. But as the business grows and gains a foothold in the market, it becomes increasingly difficult to acquire new customers, while retaining existing customers becomes less resource intensive by comparison. The focus shifts to retention.

Vendor finance schemes provide an opportunity for financial institutions to deliver a unique product offering and to be more competitive in the SME financing market through the establishment of formal cooperation with equipment vendors looking to increase revenue.

We continue our series of publications of video clips on general gender issues and on specific issues of MSME financing for women-entrepreneurs.  The purpose of the series is to raise awareness among representatives of financial institutions and improve their knowledge on the specifics of work with women entrepreneurs and their financing.

The topics raised in the videos are aimed at forming a better understanding of women’s financial needs and preferences and are focused on promoting gender-intellectual financing which takes into account the gender specifics of both men and women. This knowledge will help financial institutions to gain competitive advantages and render quality services for women in business, thus contributing to the development of women's entrepreneurship.