Evidence from an OECD D4SME survey
Digitalisation has triggered a profound transformation of the retail sector, primarily composed of SMEs. While retail businesses are embracing more hybrid practices of managing online and brick-and-mortar channels, getting more traditional SME retailers fit for the hybrid era could open up new opportunities, with far reaching implications on the local economy. Through a novel survey conducted in six OECD countries (France, Germany, Italy, Japan, Korea, and Spain) in co-operation with e-commerce platforms, this report provides new insights to better understand retail SMEs’ perceived advantages and challenges of operating online sales through these platforms, with a particular spotlight on hybrid SME retailers.
This publication was prepared by OECD in English language. Click here to access its full version.
Source: OECD SME and Entrepreneurship Papers, No. 41, OECD Publishing, Paris, https://doi.org/10.1787/882f30b0-en
Illustration: OECD